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Monday, May 25, 2015

Oysho flagship store!

Oysho , of the group Inditex (Zara), strengthens its expansion strategy with the opening of new stores in strategic locations and opens its flagship on Paseo de Gracia, 13. I loved the space, the design and their gymwear. The inauguration of the store was an elegant event with different activities in a stylish atmosphere. 
The establishment of 400m2, is divided into three floors, with street and beach wear on the ground floor, lingerie and sleepwear on the second floor and a new space on the 3rd floor: the gymwear.
This floor is  exclusively dedicated to the collection of gymwear and the lifestyle brand, the new brand of Oysho born last February with the opening of its exclusive store on calle Pelayo, 40 in Barcelona. A clear commitment to a collection that offers technical garments to carry out sports like running, fitness or yoga.
Lázaro Rosa Violan has designed the store with a completely new image, in which the main axis of the flagship store is based on white color and light.
The new store Oysho rescues the essence of the building and adds elements of art and design. The contrast of materials such as marble, rectangular morphology and geometric shapes outlines a new space reminiscent of an art gallery.
The shop is presided over by a large industrial facade with a large LED display of over 6 meters, like a second skin where all brand campaigns will be screened continuously.
With this new store Oysho Paseo de Gracia, 13, ​​Oysho has a total of 579 stores worldwide, with a presence in over 40 countries.

Thanks for the folder and the design by Ernesto Artillo.


A day with BelleBarcelone

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